Style orbit brand guildlines

Style Orbit Brand Guidelines

Brand Overview

Style Orbit
Your Fashion Universe

Mission Statement

At Style Orbit, our mission is to empower individuals to express themselves through fashion that blends modern trends with timeless elegance. We provide high-quality apparel and accessories that prioritize comfort, versatility, and confidence—helping our community look and feel their best every day.

Vision Statement

Our vision is to be a global fashion brand that inspires individuality and self-expression. We aim to create a destination where fashion-forward designs meet affordability, offering style solutions for every lifestyle and occasion.

Core Values

  1. Quality: Every garment is crafted with attention to detail, ensuring durability and comfort.

  2. Inclusivity: Fashion is for everyone. We embrace all styles, sizes, and identities.

  3. Innovation: Constantly evolving, we bring fresh collections inspired by global trends and customer feedback.

  4. Sustainability: Committed to ethical sourcing, eco-friendly packaging, and conscious fashion practices.

  5. Customer Centricity: We value our community, prioritizing their needs and creating meaningful experiences both online and offline.

Brand Identity

Logo Usage

  • Primary Logo: The Style Orbit logo should always appear clear and bold, maintaining proportion and visibility.

  • Clear Space: Keep enough white space around the logo to avoid visual clutter.

  • Color Variations: Use full-color on light backgrounds and white/monochrome versions on darker backgrounds.

Color Palette

Our colors reflect modern sophistication and confidence:

  • Primary Colors

    • Midnight Black (#0D0D0D)

    • Cosmic White (#FFFFFF)

  • Secondary Colors

    • Stellar Silver (#C0C0C0)

    • Orbit Blue (#4A90E2)

Typography

  • Primary Font: Montserrat (for headings, bold, modern, clean).

  • Secondary Font: Open Sans (for body text, light and readable).

  • Usage Guidelines:

    • Headings: Montserrat Bold, 28–48px depending on medium.

    • Body: Open Sans Regular, 14–18px.

    • Social Media: Mix bold headers with clean captions for balance.

Imagery

Photography Style

  • Bright, modern, and aspirational lifestyle photography.

  • Showcasing real people styled in everyday settings (streetwear, casual, professional).

  • Mix editorial-style product shots with candid lifestyle images.

Examples

  • Clean backdrops for product photos.

  • Urban or natural outdoor shots for lifestyle content.

  • Emphasis on confidence, inclusivity, and style.

Editing Style

  • Minimal filters, natural lighting.

  • Consistent color grading (cool tones with neutral highlights).

  • Maintain sharpness and vibrancy without over-editing.

Tone of Voice

The tone for Style Orbit should be:

  • Confident and Bold: Encourage customers to embrace their individuality.

  • Aspirational yet Approachable: Stylish but relatable, like a trusted fashion friend.

  • Informative and Engaging: Offer style tips, product details, and inspiration in a conversational way.

Social Media Guidelines

Platforms

  • Instagram

  • TikTok

  • Facebook

  • Pinterest

Content Types

  • Outfit Spotlights: Daily outfit inspiration, featuring key products.

  • Style Guides: Tips on how to pair pieces for different looks.

  • Behind the Scenes: Showcase the design, sourcing, and campaign creation process.

  • User-Generated Content: Repost customers styling their Orbit looks.

  • Engagement Posts: Polls, fashion quizzes, giveaways, and trending challenges.

Hashtags

  • Brand-Specific: #StyleOrbit, #OrbitYourStyle, #WearTheUniverse

  • Industry: #OOTD, #StreetStyle, #FashionInspo, #EverydayStyle

Customer Experience

Customer Service

  • Core Philosophy: Be helpful, stylish, and solution-oriented.

  • Response Time: Aim to reply to all customer queries within 24 hours.

Packaging

  • Branding: Sleek, eco-friendly packaging with the Style Orbit logo.

  • Details: Include branded tissue paper, eco stickers, and thank-you cards with motivational quotes (“Orbit Your Style”).

Conclusion

Following these guidelines ensures that the Style Orbit brand remains consistent, recognizable, and inspiring across all touchpoints. By staying true to our values of quality, inclusivity, and innovation, we’re creating more than a brand—we’re building a fashion movement where every individual shines in their orbit.